![]() The Interactive Adertising Bureau (IAB) maintains a list of all known bots and spiders.Īd Tech companies like AdGlare can subscribe to this list to make sure we're all filtering the same type of bots.įiltering IP addresses from Malicious Networks It's therefore common practice for advertisers to insist on filtering bots when closing a deal with a publisher or ad network. the quality of your sold inventory will take a hit.Make sense to serve half of the campaign to non-human traffic. ![]() As most inventory is sold on a CPM basis, it doesn't Advertisers buy inventory to show ads toĪttract potential consumers, which are humans, not bots or automated scripts. In the online advertising industry, publishers are getting paid to show ads. This is important to let Google determine which content is above the fold - a significant factor in SEO. AdGlare uses this method to make sure page layout remains the same whether a bot or a human visits the page. ![]() If the ad serving engines receive a request from such a user agent, an advertisement will be returned but the impression or click will simply The Media Rating Council (MRC) has set a standard for detection and filtering of invalid traffic. This string will be matched against IAB's list of known bots and spiders to determine if we're dealing with human or non-human traffic.įor example, Googlebot uses the following user agent string: Genuine bots and crawlers tell us who they are via the User-Agent string that is passed along with each HTTP request.
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